The visuals were transformed with unique, thermo-map-like effects and colors, giving them a distinctive quality. We also reworked Estiva's logo to be simpler, bolder, and more contemporary than its predecessor. Throughout the campaign, we paired a clean typeface with big castlin, which served as a display decorative typeface, adding an extra layer of depth to the artwork.
The campaign culminated in the release of
a physical vinyl and exclusive merchandise.
The campaign culminated in the release of
a physical vinyl and exclusive merchandise.
ESTIVA
In 2023, I had the opportunity to work on the album campaign for Amsterdam-based DJ and producer Estiva, collaborating with marketing manager Jack Haining. Our mission was to create a strong and cohesive visual identity that captured Estiva's essence as an artist. We organized a photoshoot with a talented photographer, using the images to define the album's aesthetic.
'Via Infinita'
Album Campaign
Album Campaign
2023
The idea for single artworks was to keep them unique yet harmonized within the album's visual realm. The result was a cool mix of visuals that complemented the overall campaign.
'Making of'
Mini documentary
Mini documentary
We created a mini documentary uncovering the making of the album. Jack wrote the script while I outlined the storyboard. Teaming up with a talented Amsterdam-based filmmaker and DOP, we shot across various locations in the city, capturing Estiva in his natural habitat.
After the filming wrapped up, I took charge of editing, collaborating with the sound designer. The result was behind the scenes peek into the album's creation, which added a personal touch to the campaign.
