Estiva

‘Via Infinita’
Album Campaign

In 2023, I had the opportunity to work on the album campaign for Amsterdam-based DJ and producer Estiva, collaborating with marketing manager Jack Haining. Our mission was to create a strong and cohesive visual identity that captured Estiva's essence as an artist. We organized a photoshoot with a talented photographer, using the images 
to define the album's aesthetic.

The visuals were transformed with unique, thermo-map-like effects and colors, giving them a distinctive quality. We also reworked Estiva's logo to be simpler, bolder, and more contemporary than its predecessor. Throughout the campaign, we paired a clean typeface with big castlin, which served as a display decorative typeface, adding an extra layer of depth to the artwork. The campaign culminated in the release of a physical vinyl and exclusive merchandise.

The idea for single artworks was to keep them unique yet harmonized within the album's visual realm. The result was a cool mix of visuals that complemented the overall campaign.

We created a mini documentary uncovering the making of the album. Jack wrote the script while I outlined the storyboard. Teaming up with a talented Amsterdam-based filmmaker and DOP, we shot across various locations in the city, capturing Estiva in his natural habitat.

After the filming wrapped up, I took charge of editing, collaborating with the sound designer. The result was behind the scenes peek into the album's creation, which added a personal touch to the campaign.

Mini documentary

‘Making Of’