This identity introduces a colder, system-driven aesthetic. Colour palette, layout, and spatial direction — is intentionally calm and controlled. Blues, colder pinks, and unconventional colour pairings shift the category away from traditional dessert visuals, allowing the product itself to stand out among competitors.ager Jack Haining. Our mission was to create a strong and cohesive visual identity that captured Estiva's essence as an artist. We organized
a photoshoot with a talented photographer, using the images to define the album's aesthetic.
a photoshoot with a talented photographer, using the images to define the album's aesthetic.
MILK BAR
In 2023, I had the opportunity to work on the album campaign for Amsterdam-based DJ and producer Estiva, collaborating with marketing manShakey’s is an exploration of how a milkshake brand could exist without relying on familiar Americana diner tropes. The intention was to remove nostalgia as the main storytelling tool and replace it with a more contemporary visual language — structured, minimal, and slightly unexpected, yet playful.
Branding
Identity
Identity
2026
