Smart DPP

Social media visual identity

I collaborated with Smart DPP, a fashion-tech startup that verifies the authenticity of digital fashion items purchased online. The brand needed a cohesive art direction for their Instagram presence to communicate both their technological innovation and fashion-forward identity.

I was responsible for creating the entire visual framework, including a new logo, typefaces, color palette, and a modular grid system. Since they had no existing assets and limited time for custom imagery. I turned to AI-generated visuals through MidJourney.

The visual style featured bold acid red, off-black, and grey tones, paired with sans-serif and pixel mono fonts to keep the look clean yet cutting-edge.The final output was a series of 9 Instagram carousels that seamlessly blended tech and style, giving Smart DPP a distinct and polished presence on social media.