Spark

Packaging
& brand visuals

Spark is a playful incense brand that breaks away from the usual “spiritual” clichés. Instead, it takes cues from old-school packaging design and reimagines it with bold typography, hand-drawn wild cats, and witty symbolic illustrations.

The visual identity revolves around a custom logotype that feels alive — sharp, fluid, and slightly chaotic — paired with a series of graphic elements that mix attitude with humor.